
PAYMENT "SUITE OF SIX"
After working extensively with numerous banks for the past year we decided
to take this experience and focus on the following six (6) solutions. We made
this decision because each of these specific applications will drive substantial value to
the bank's
bottom line. This value is in the form of increased revenues, increased market share, increased
customer loyalty, increased revenue streams and
decreased fraud and fraud-related losses.
We also selected these solutions because they not only represent
a logical migration path into
the mobile transaction world but also drive tremendous value in the form of cost
savings and revenue generation into the entire
bank eco-system.
FonWallet offers banks a fully integrated solution capable
of entrenching each bank firmly into their respective customers financial
activities. FonWallet is a critical component that will allow banks to not only
maintain their market share and competitive edge today but in the future as
well.
FONALERT
Brief Description Of Solution:
FonAlert is the ability for the user to send and
receive alerts, support requests, account alarms, transaction violations,
transaction requests, messaging, advertisements and perimeter violations to the
customer's mobile device from the bank command center. This
is effective in maintaining real-time communications with bank customers
regardless of bank instrument being used. This solution works
across the entire banking eco-system.
Goal Of Deploying Service: To get the
information out to the bank customer as quickly as possible to resolve and
inform customer about current or potential issues. FonAlert also is an effective
way to start getting the bank customer comfortable with using the mobile device
for banking functions and more importantly it is paramount in driving the bank
into becoming the center for all of their customer's financial operations.
Positives:
Increase customer care and loyalty, decreased
fraud, maintain communications with customer, continue to drive customers towards
the Bank by
controlling mobile device and mobile wallet
Steps Taken for Service to Work:
User needs to give bank their mobile device number
and add FonWallet services
Changes in Payment Process Needed:
None
Bank Revenue Generating
Solution:
No, this is a defensive solution designed to
maintain and cement customer loyalty and build the beginning stages of becoming
the hub for their customer's financial operations
Reduction In Bank Fraud Exposure :
Yes, this should have a solid impact on
decreasing bank fraud issues
Is FonWallet Ready:
Yes/Immediately
FONAUTH
Brief Description:
FonAuth is
actually two services bundled into one solution. The first component is the
authorization part that allows
the user the ability
to authorize the transaction for any card, internet, ACH, Bill Pay, Checking and MOTO
purchase. The
second component is the authentication of that user by forcing the entry of the
PIN#, and even the entry of an individual CIN# can be added, before the
transaction can be authorized. This is dual bit authentication for EVERY
transaction.
Goal Of Deploying Service:
This is crucial to the future of mobile payment
transactions
since this allows every transaction to be both authenticated and authorized by
the customer.
Positives:
Will have a positive impact on reducing fraud and
fraud related losses, eliminates skimming at the merchant level, gives banks and
their customers full control over their finances, cements customer loyalty and
furthers the migration for banks to place themselves at the center of their
customers financial operation.
Steps for Service to work:
User needs to give bank their mobile device number, we can either send
request via XMPP (preferred), SMS or WAP. If sent via XMPP customer needs to
deploy client on the phone.
Changes in Payment Process Needed:
None
Bank Revenue
Generating: No
Reduction in Bank Fraud Exposure :
Yes
Is FonWallet Ready:
Yes/Immediately
FONMASQUE
Brief Description:
The masque system is utilizing a ID
Number to represent the card number, it is not the actual card number but a
"fake" number that is used in its place. We have broken it down into two phases:
·
Phase
1:
Utilize the FonWallet ID Number as the “fake”
Credit Card Number and fill out all of the information and follow the same
check-out procedures the web site is currently using.
·
Phase 2:
Fill out only the card number and hit send. This
would require merchant changes but this is a cool way to enable a “quick
checkout” solution and drive control further into the banks hand by focusing the
customer on using the Bank-based Wallet for all financial matters.
Goal Of Deploying Service:
Utilize the existing payment footprint, plus
utilize the current card process but increasing the efficiency and speed
of this process
Positives:
Significant drop in bank losses from fraud and ID
theft, Next step in getting mobile solution to market for banks, maintain
control over customers and also continues to drive control into the bank,
ability to utilize the current payment and merchant footprint to
generate large revenue as well as directly attack the remote pay and .mobi
markets
Steps for Service:
User needs to give bank their mobile device number
and be assigned masque number by bank
Changes In Payment Process Needed:
None in Step 1 but Merchant changes needed in Step 2
Bank Revenue
Generating: Yes
Reduction In Bank
Fraud Exposure : Yes
Is FonWallet Ready:
Yes/Immediately For Both Phases
PRESENCE PAY
Brief Description:
Ability to utilize the mobile device at the point
of sale terminal site
Goal Of Deploying Service:
To attack the POS footprint plus FonWallet offers
a much safer and "cleaner" way to handle NFC. Again with FonWallet's "spin" on
the NFC model we do not require the mobile device to handle card information,
thus a much safer and easier solution to deploy FonWallet inside the NFC Model.
Positives:
Software change only, massive revenue upside, huge
potential since this allows further replacement of the physical wallet
Steps for Service:
User downloads
FonWallet client, merchant downloads software to POS terminal
Changes in Payment Process Needed:
Yes, merchant level needs changed
Bank Revenue
Generating: Yes
Reduction In Bank
Fraud Exposure : Yes
Is FonWallet Ready:
Not Quite /
Demo completed in testing phase, projected length to production is 2-3 months
REMOTE PAY
Brief Description:
Ability to handle transactions from the .mobi
sites via the mobile device directly. FonWallet allows any
card to be used and this will be our flagship solution as this market matures.
Goal Of Deploying Service:
To conquer the remote pay and contactless market.
This solution is very powerful and easily the best method on the market. It also
allows for complete replacement of the physical wallet to occur
Positives:
Major cash
opportunity for banks, ability to drive entire market and thus control the
solution all together
of a potential $726 billion dollar market that is growing. Also
allows banks to attack and control specific payment processes and vertical niche
markets. For example, content, ticketing, IP/TV etc..,
Steps for Service:
User downloads
FonWallet client
to mobile device
Changes in Payment Process Needed:
Yes, merchants need to deploy mobile device ready
web sites with mobile capable checkouts, currently only a limited amount of
merchants are deploying a mobile site solution and we have the best method of
conducting transactions in this potentially massive market.
I can not emphasize the power this brings to banks and they need to
address this opportunity now, we can easily control and prod (push and nudge)
merchants to deploy their .mobi and mobile sites, they have yet to build them so
now is the time to help them as well as control this entire solution. Complete
"Green Field" environment now exists!
Bank Revenue
Generating: Yes
Reduction In Bank
Fraud Exposure : Yes
FonWallet Ready:
Yes / Immediately
IMPULSE PAY
Brief Description:
This is a very unique solution since no
one else is doing it. This solution utilizes the mobile device's camera and
Remote Pay. In short the user takes a picture of a hard print ad and purchases
that item immediately. The picture contains a small 3d barcode that our
software captures and translates. This solution allows anyone to immediately
purchase items placed in hard print ads, like Nordstrom's, Macy's and Victoria
Secret magazines by simply snapping a photo of the item and entering their
FonWallet ID#.
Goal Of Deploying Service:
Unique service that allows the hard print market to be
attacked with a payment option
Positives:
Major cash opportunity for banks, ability to drive entire hard print ad
market and thus control the solution all together .
Steps for Service:
User downloads
FonWallet client
Changes in Payment Process Needed:
No
Bank Revenue
Generating: Yes
Reduction In Bank
Fraud Exposure : Yes
FonWallet Ready:
Yes / Immediately
Please Note:
FonWallet's is a foundation on which countless new revenue markets can be
launched. Our unique design and client/server methodology allow for rapid and
easy deployment of new services.
FonWallet can expand into any industry very fast with all of the above solutions
enabling the processes. For example, ticketing, shopping, music, IP/TV, Content
etc.., Each of these represents massive new markets for the banks to attack and
profit from entry into these markets.

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